training

Cultural exchange

No matter what industry you come from, we help you improve the performance of management and cooperation in a multicultural environment, especially between China and France and China and Europe; It also helps you to better understand the Chinese or French/European markets. Our standard training modules can be further adapted to your needs; Each training module has a more detailed introduction (available on request).

Training for French or Westerners

– Fundamentals of Chinese Culture and Its Impact on Business (2-4 hours)

– Effective cooperation with Chinese (1 day)

Traditional Chinese values and social symbols, the evolution of traditional values, the commonalities and cultural differences between France and China or the West, and their impact on the business world, successful cooperation with Chinese: “dos” and “should be avoided”

– Work and life after being assigned to China (2 days)

“Effective cooperation with Chinese” “Integration into Chinese society”

– Attract and receive Chinese tourists (1/2-1 day)

Chinese tourists’ expectations, needs, habits, behaviors, how to attract and receive Chinese tourists: “dos” and “should be avoided”

– Winning the Chinese market (2-4 hours)

Market trends, opportunities and challenges, tips for success and pitfalls to avoid (based on the experience of Western or Chinese companies)

– Success in China’s digital market (1/2-1 day)

General profile and peculiarities of the Chinese digital market, profile and expectations of Chinese internet users/consumers, the secret of success in digital marketing and e-commerce in China, depending on the industry involved.

Training for Chinese

– Effective cooperation with French or Westerners (1-2 days):

Values and social symbols of French or Western society, commonalities and cultural differences between France and China or East and West, and their impact on business, working with French or Westerners: “dos” and “should be avoided” “Integration into French society”

– Victory over French or European markets (1/2-1 day):

Market trends, opportunities and challenges, success secrets and pitfalls to avoid, lessons learned from Chinese enterprises’ overseas expansion or mergers and acquisitions.

Tailor-made training or individual guidance

– Training or personal coaching programs tailored to your specific needs and expectations

training

Cultural exchange

No matter what industry you come from, we help you improve the performance of management and cooperation in a multicultural environment, especially between China and France and China and Europe; It also helps you to better understand the Chinese or French/European markets. Our standard training modules can be further adapted to your needs; Each training module has a more detailed introduction (available on request).